How to choose corporate wine that won’t end up in a cupboard

Start with the occasion, not the label

One wine suits a thank-you after closing a project, another a large Christmas mailing. For a universal gift, dry and off-dry whites work well; a bolder red is better suited to a smaller, more personal selection.

If you aren’t sure about the recipient’s taste, prepare two options. The selection then feels more considered while staying simple to assemble.

Budget for the gift as a whole

The price of the bottle also includes the logo sticker, the card, the filling and the box. It is the whole that shapes the first impression, so it makes sense to set a price per finished piece, not just for the wine.

• the wine and number of bottles
• the type of gift packaging
• the logo and a personal message
• assembly and how the gift is delivered

Let the wine speak for your brand

A well-chosen bottle doesn’t need a big advertising message. A clean sticker, a quality box and a short thank-you keep the brand visible without overshadowing the gift itself.